Targeting the Intel Evo thin and light notebooks allows Intel to keep its Intel Arc GPUs close to its CPU wins, ensuring that Intel should sell everything it makes. The Intel A-Series mobile graphics will come with XeSS, DirectX12, XMX AI acceleration, Xe Media Engine, PCIe 4.0 support, and Intel Evo support.
Intel introduced the Intel Arc 3, 5, and 7 mobile graphics cards with core counts and specifications, although only the Arc 3 mobile graphics will be available now, with Arc 5 and 7 coming this Summer (2022). Positionally, Intel DeepLink targets all of the same qualities of the Intel Evo Platform, looking to improve performance and battery life while maintaining a thin and light footprint. While Intel’s DeepLink technology is not a new concept, It is something to be taken seriously as Intel is making it a feature within its Arc graphics at launch. While I do not know the competitiveness of Intel Arc within the gaming space fully, I do know that it takes gaming very seriously with its CPU offerings. The PC gaming market is a huge opportunity for Intel and one of the driving markets for discrete, high-performance graphics (HPG). Low-end(Intel Arc 3) mobile graphics should be easier to implement into an Evo-based laptop without unbalancing the Evo Platform itself while also providing better than integrated graphics gameplay. As I mentioned earlier, many consumers who bought laptops for school and work also planned on gaming. Intel is strategically starting in notebook mobile graphics, targeting the Intel Evo thin and light notebooks. However, I believe it allows Intel to jump into the HPG market while setting the expectation within the boundaries of supply constraints. The chip shortage is not going to last forever.
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